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A review of Ben and Anna's Fluoride Free White Natural Toothpaste

The Happy Sage purchased this product.

a glass jar of ben and anna's fluoride free white natural toothpaste photographed on a log in a garden next to the box container

Ben and Anna run a website selling personal care products such as natural deodorants, soaps, hair and conditioner bars and oral care products. All their products are vegan friendly, micro-plastic and cruelty free and with packaging material which has the lowest possible impact on the environment.

If you have read my article on What is the Oral Microbiome? about the world of bacteria that live in your mouth and what they do, you'll know that I am a fan of both fluoride and fluoride free toothpastes. I'll qualify this with the fact that the fluoride toothpaste has to be a natural one. Fluoride is only a problem if you ingest a lot, hence the reason you need to keep an eye on young children to make sure that they spit out all their toothpaste. The reason I use a natural fluoride toothpaste is that the harsh foaming ingredients that mainstream toothpaste contains upsets the delicate balance of my oral microbiome (inside of my mouth) and I have even found that some are strong enough to burn the taste buds in my mouth which results in me not being able to taste things properly until they have healed.

Fluoride is useful for teeth and I tend to use a fluoride free toothpaste in the morning and a natural, fluoride containing toothpaste at night.

If you are looking for a great natural fluoride containing toothpaste which boosts the good bacteria in your mouth to give you a more balanced microbiome in 14 weeks - see the details on Zendium toothpaste in my article on What is the Oral Microbiome.

I decided to give Ben and Anna's White toothpaste a go as it claims to gently whiten teeth but without the harsh ingredients. The toothpaste claims to be a powerhouse in the fight against discolouration, and it will be up against a strong tea and coffee habit.

It says that pineapple enzymes help to gently whiten the teeth and the addition of sage adds a portion of vitamin A and antioxidants providing a protective shield against tooth decay and free radicals.

Ingredients - Ben and Anna's White Natural Toothpaste

Aqua (Water), Hydrated Silica, Sorbitol/Hydrogenated Starch Hydrolysate, Xylitol, Tricalcium Phosphate, Ananas Sativus (Pineapple) Fruit Extract, Lauryl Glucoside, Glycerin, Aroma (Fragrance), Xanthan Gum, Salvia Officinalis (Sage) Leaf Water, Citric Acid, Chamomilla Recutita (Camomile) Flower Extract, Aloe Barbadensis Leaf Juice, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract, Mentha Arvensis (Peppermint) Leaf Oil, Limonene, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate

The product comes in a cardboard box and is contained in a glass jar with a metal screw lid. The inside of the lid has a protective covering to ensure that the metal is not in direct contact with the toohtpaste. There is also a small wooden spatula in the box. All the packaging can be recycled and the product won a Vegan Beauty Award in 2021.

There is 100ml of toothpaste in the glass jar and it is much like normal toothpaste, but I'd say a little thicker, more like a cream. You use the spatula to get a small bit out and put on your toothbrush. This is where I got my first problem in that once you have done this, you then have a messy spatula that you can't put down anywhere so you really need to put the toothbrush down and rinse the spatula before you brush your teeth. To be honest the spatula part was a step too far for me and as I was the only person using the Ben and Anna White Toothpaste, I just stuck my tooth brush in the jar each time I used it, although I can see that you may not want to do this if you are using it for the whole family! Sticking your brush in works just fine, just remember not to wet the toothbrush before you dip it in the toothpaste.

Read on for the Ben and Anna toothpaste review!

Ben and Anna White Natural Toothpaste Review

The toothpaste itself is nice to use, doesn't fall off the brush and cleans well. It's nice and minty but without the awful burning you can get with some mainstream toothpastes. I used the whole jar on its own in one go. I did not use another toothpaste when I was testing this as I wanted to see how the whitening worked.

I was pleasantly surprised with the fact that it did actually seem to be brightening my teeth and keeping them white and stain free and overall I really liked it. I'm not sure that any vitamin A and antioxidants from the sage leaf water will have a particularly beneficial effect though. Vitamin A is excellent for oral health, amongst many other things, but this is when it is taken orally and not rubbed around the mouth and spat out. I can't find any evidence that Vitamin A taken this way has any effect so the jury is still out on this point, although there may be some mild anti-bacterial, anti-viral and anti-fungal effects from it. The formulation is natural and gentle but you still feel like your teeth and mouth have had a good clean (something lacking in some natural toothpastes that I have tried).

The only downside with the jar is that it's a bit bulky if you want to travel so you'd have to put some in a small plastic pot. However, Ben and Anna also do toothpaste tablets, with and without fluoride and also a new range of toothpaste tubes, which includes this whitening one as well as some interesting other varieties such as Wild Berry, Coco Mania and Cinnamon Orange!

So yes, I liked this product and found it very effective at whitening teeth for a natural product and I will probably try one of the new Ben and Anna tube toothpastes soon. The Ben and Anna White Natural Toothpaste makes it into The Happy Sage Recommended Products Directory!

Ben and Anna White Natural Toothpaste - £8.95 for 100ml, also available in Black (with charcoal for whitening) and Sensitive.

You might also be interested in my Natural Remedies to Heal Cold Sores too!

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